Our Story
BUILT FROM THE GROUND UP.
DONE PROPERLY.
OUR BEGINNING
Country Meat began in 2012 as a fully integrated meat business - combining farming, butchery and direct supply.
We farmed our own cattle just outside Kroonstad - a region long known for producing exceptional beef.
From there, we transported the meat ourselves, using our own trucks, supplying our own butchery with high-quality beef - sourced and handled at origin.
From the very beginning, everything was hands-on.
Everything was controlled.
GROWING ROOTS
That early foundation shaped how we understand meat today. Not just as a product - but as a process.
Years spent in farming, handling livestock, and working closely with every stage of production built a deep respect for animal care, ethical standards, and the responsibility that comes with it.
Alongside that came the craft - refining how meat is cut, prepared and aged to bring out its full quality.
THE PRINCIPLES REMAIN
Over time, Country Meat has evolved, but the principles have remained the same.
TODAY
Today, we work closely with trusted suppliers, visiting them to ensure the same standards we built the business on are maintained at source.
This allows us to maintain a consistent standard across our meat supply - from sourcing to processing to final delivery.
We follow strict protocols when it comes to animal welfare and handling, and we continue to work with whole carcasses - receiving them at our on-site facility in Lonehill, where every cut is prepared with care and consistency.
That same standard carries through to everything we do.
MORE THAN A BUTCHERY
As the business has grown, so has the way people experience Country Meat.
Today, we are more than a butchery.
We are an ecosystem built around
meat, fire and experience.
BUTCHERY STORES
At our butchery stores in both Lonehill and Morningside, customers experience a level of expertise that comes from years in the trade - from custom cuts to guidance you can trust.
ONLINE STORE
Through our online store, we’ve extended that experience into a more structured offering - with tailored bulk meat packages, prepared at source and delivered fresh in our refrigerated vehicles.
Every order is handled within a controlled cold chain, ensuring it arrives exactly as intended.
At the heart of that is our continued commitment to quality - supplying our own restaurant, The Braai Room, where our meat is prepared over fire in a space designed for people to come together.
Alongside this, we’ve introduced The Golf Room - using the latest Protee Vx powered technology for state-of-the-art golf simulation experiences - bringing together food, sport and connection.
