Our Story

OUR STORY

Our journey starts on a farm just outside of Kroonstad, a region renowned for exceptional beef farming. Our farm ensures the highest standards and quality and we are proud of our humane, sustainable farming practices.

We source the very best
complimentary
products,
to pair with our meat.

we age and cut
our meat according
To your
specifications

ENSURING THE COLD CHAIN IS MAINTAINED
AND THAT OUR MEAT IS HANDLED X4 LESS
THAN NORMAL RETAILERS

The result is superior quality meat and a longer shelf life

We do not put fillers in our wors, mince
or patties – only meat and spices.
(the way it should be!)

We use different aging techniques
i.e. wet aging/lazy aging and dry aging.

We provide a host of value added services
including spit and on-site braai and an
online retail store for your convenience.

If for some reason you are unhappy with
your purchase, you can return it to the store
and we will either refund you for the full weight
or give you a replacement product.

We proudly supply wholesale meat to
top restaurants and hotels.

Our very own restaurant, ‘The Braai Room’,
offers and authentic culinary experience.

This allows enzymes naturally present in the meat to break down the
muscle tissue, resulting in improved texture and flavour

The health and well being of our animals is our number one priority.
We go to great lengths to ensure that our meat is not only responsibly farmed,
but we also work to guarantee the sustainability and integrity of the environment
for lasting results. Our Bonsmara cattle receive a nutritionally balanced diet,
free of any animal by-products to provide you with the highest quality of meat.

We have over 5600 hectares of land
On site veterinarians
Our cattle never receives routine antibiotics
We use our own abattoir and deboning facilities to guarantee consistent quality
No animal by-product is added to our grain feed
We proudly produce our own natural grain feed to insure sustainability
FSSC2200 internationally certified

Our farm

Our faith, hope and passion for Country Meat was ignited on Sernick farm – a tranquil place where you can walk through the tall grass amongst the cattle; listen to the soothingly African sound of cicadas; and lend a helping hand in feeding and watching the animals grow.

Our meat

Our livestock begin their first year of life with their mothers, grazing freely and feeding off their mothers’ milk. Our Bonsmara cattle typically spend 70% of their lives on the veld. Thereafter, they are moved to our feedlot where they receive a nutritionally balanced diet…

Our pleasure

What exactly is our pleasure? The answer is: just about everything we do here at Country Meat. We love producing exceptional meat and we love providing it to you. It’s that simple and it’s something you can sense with every one of our staff members…